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Cherished number plates and cherished values

Employees

As we celebrate our 40th anniversary as a private registrations business, it was inevitable that we'd find ourselves looking back at how Regtransfers has grown over the years. It's also been a time to reflect on what kind of company we have grown into.

A family affair

Tony Brown, Regtransfers founder

As always, some things change and some remain the same. Regtransfers started as a family firm: the first person recruited by Tony Brown after he had established his personal plates business was his brother, Paul. Forty years later, it is still very much a family business but in a more complex way, as we will see.

Ours is also a surprisingly traditional company. Our commitment to customer service is foremost amongst Regtransfers' values. Of course, it is in our interests to think that way as reputation is everything in our industry, and reputations these days are summarised in a company's online reviews. When it is so easy for a disappointed customer to raise their complaint publicly, a wholehearted effort to satisfy is the only sensible way to go.

Doing time

Another traditional aspect to Regtransfers is the trend towards long service amongst our team members: we think that's an increasingly rare thing. In times past, it was common for generations of families to find employment with local firms, and often for them to expect to remain with the same employer until retirement. However, the UK's shift from manufacturing to service industries saw that change. Sales environments are notorious for their high staff turnover rates and short tenure is often the norm. It seems that someone forgot to tell our staff that.

Our team strength hovers around a fairly stable total of 100 or so employees. Of those, fully 50% have been with the company for over 10 years, and 20% for 20 years or more. And you remember that traditional thing I mentioned, where generations of families would join the same company? Well, that still happens here: we count assorted mothers, fathers, sons, daughters, siblings, nephews, nieces, cousins and all sorts amongst our number. The Browns are still strongly represented by MD Tony, brother Paul and Tony's daughter, Chynna; however, a quick scan of our staff list shows plenty of other repeated surnames.

What I love about your brand is that you’ve built up a name that is really synonymous with giving good customer service. You always have the best plates and you’ve been in the industry so long that you’re the trusted name.

George Bamford of Bamford Personalised Luxury Watches

We asked a few of our long-serving teammates from all areas of the business why they thought employees tend to stay with Regtransfers and, of course, why they personally became part of the proverbial furniture.

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